Mistake Number Five: Lack Of A Value First Strategy
Things like sales quotas and objectives, while needed, often create an environment where it's easy to skip steps when hunting for new business.
A value-first strategy involves creating a marketing environment built to enlighten and influence customers through your purchase process.
Just as you wouldn't ask someone you just met to marry you, far too many business owners miss sales opportunities because they fail to have a structured way to ensure they are giving value to their potential customers before going in for the close.
If you are a solopreneur or business owner with a small team that could use some support, sound advice, and strategies to grow, then let's talk.