Recently I was asked the question: What are some of the reasons businesses fail to grow?
Organization for New Entrepreneurs to Stay Focused
Entrepreneurship can be a wild ride. When you first start out, it’s exciting and invigorating.
Entrepreneurship can be a wild ride. When you first start out, it’s exciting and invigorating. Your passion and vision drive everything you do, and you’re willing to put in long hours to see that vision become a reality. But before long, if you’re not careful, that energy can begin to fade. Burnout, exhaustion, and overwhelm replace your excitement. You begin to wonder if it’s worth it.
It’s natural for new entrepreneurs to go from invigorated to overwhelmed in a short period of time. The lure of success allows you to expend all of your energy quickly. Unfortunately, it takes more than the simple drive to build a sustainable business. If you want to last in the world of entrepreneurship it takes focus, organization, and strategy. The simple act of pacing yourself will make a huge difference. Organization for new entrepreneurs is very important.
Here are a few tips to help new entrepreneurs stay focused and organized:
Tip #1: Begin with the end in mind
The initial energy of entrepreneurship is often built on passion and a desire to see results quickly. Unfortunately, that same passion often blinds you to what is needed for long-term success.
Having a solid vision of where you want your business to go will allow you to prioritize. While your vision will undoubtedly shift over time, having some goal to shoot for is essential. Once it’s in place, you can work backwards, figuring out the areas where your expended effort will yield maximum results. Doing this will prevent you from wasting energy chasing tasks that won’t help you succeed.
Once you know your vision, revisit it frequently. Check in with yourself to make sure you’re on course and completing only the tasks that move you closer to your goal.
Tip #2: Plan and repurpose your content
One of the biggest early needs of an entrepreneur is content. Whether it’s marketing materials, blog articles, social media posts, or live video, content is still king. And while the sheer amount of content can seem overwhelming at first, it adds up fast. Soon, you can find yourself drowning in a disorganized mess of content that isn’t actually helping your business move forward.
Instead of jumping onto the content hamster wheel and mindlessly churning, approach your content with a strategy in place. Identify the key topics your content will address, the core pieces that are necessary, and how those core pieces can best be used. Instead of constantly creating new content, create a plan for repurposing what you already have, making the most of each word written and each video shot.
Tip #3: Develop SOPS (Standard Operating Procedures)
In the early days, you likely do everything on your own, and it’s tempting to just barrel ahead, completing tasks as they arise. But doing so without creating a record of the process will only hurt you in the long run.
Take close note of the tasks you repeat regularly. If you produce a new podcast episode each week, what are the various steps you take to go from concept to publication? When you create a sales funnel, what are the individual steps you take to make sure it is functional? Record each of these steps in its own, separate SOP (Standard Operating Procedure). This not only keeps you organized, but it also makes it easier to hand off the task to someone else once you’re ready to hire a team, severely reducing training time.
Persistence, Organization, and Strategy Lead to Sustainable Businesses
To ride the roller coaster of entrepreneurship successfully is to commit to focusing on your goal. The majority of entrepreneurs who do not succeed, find themselves overwhelmed by the project they have created for themselves. With foresight and planning, this can be avoided. You can create the business of your dreams in a sustainable way. You can turn your passion into profits with real, measurable results. But the ease at which you can do so depends largely on your ability to be organized and focused early on.