In this special edition of the Grow Business Podcast, Cory Mosley sits down with sales leader and automotive industry veteran Jamal Sutton to discuss one of the most important skills in business: sales.

With nearly 25 years of experience in the automotive industry and two decades of leadership experience, Jamal shares practical insights on what separates top performers from struggling salespeople, how to build trust with customers, and why every business owner needs to understand the fundamentals of selling.

Whether you're a business owner, sales professional, manager, or entrepreneur, this conversation offers valuable lessons on improving your ability to generate revenue, build relationships, and create long-term success.

Inside this episode:

• Why every business is ultimately in the sales business
• The importance of conducting a proper needs assessment
• How top salespeople act as consultants, educators, and facilitators
• Common behaviors that weaken sales performance
• Why listening is often more important than talking
• How to build trust and sell with integrity
• The role product knowledge plays in sales success
• What business owners should look for when hiring salespeople
• How mentorship can accelerate sales performance and career growth
• Why affluent customers buy differently and what they expect
• The importance of professionalism, presentation, and personal pride
• Why sales professionals must manage their finances effectively
• How to create a customer experience that drives loyalty and profitability
  

Key Takeaway:

People don't want to be sold—they want to be understood, guided, and helped to make the right decision.

The most successful salespeople aren't pushy. They're trusted advisors who listen carefully, know their product, build genuine relationships, and create an experience that makes buying easy.

Whether you're selling products, services, ideas, or expertise, your ability to communicate value and build trust will determine your ability to grow.

Perfect for entrepreneurs, small business owners, sales professionals, sales leaders, executives, managers, and anyone looking to improve their ability to influence, connect, and close more business.

Get Cory's book: Positioned for Growth

Visit: CoryMosley.com
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Credits:

• Hosted by: Cory Mosley, Business Growth Strategist
• Co-Hosted by: Jamal Sutton, Sales Leader
• Produced by: Willie H.

Disclaimers