Business Growth Podcast

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham get practical about a big myth in entrepreneurship: that growth requires a big marketing budget. Focused on the “Marketing” and “People” pillars of the Grow Business framework, this episode lays out six proven ways to grow your business using little to no money , with a focus on consistency, connection, and creative visibility. From using your smartphone smarter to turning happy customers into your best promoters, this is a playbook for business owners who want more growth without more spend. Inside this episode: How daily posting (even imperfect) beats perfection Why “just asking” customers creates free marketing The power of live video (and how few use it) Why engagement beats algorithms Turning old content into new exposure Local groups, expert positioning, and how to stand out

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham pull back the curtain on a problem too many entrepreneurs miss — your business may be leaking future revenue , and you might not know it until it’s too late. Focused on the “Sales,” “Marketing,” and “Operations” pillars of the Grow Business framework, this episode dives deep into early warning signs that your business growth may be stalling — even if the numbers look okay right now. It’s not about fear. It’s about getting proactive , sharpening your awareness, and building simple systems that alert you before it hits your bottom line. Inside this episode: The subtle sign your lead flow is slowing downHow to use AI to cut costs, not people Why fewer repeat customers = bigger problems How employee turnover reveals revenue trouble ahead The real risk of relying on one big client Why outdated marketing may be quietly killing conversions When rising costs outpace growth - and how to fix it The warning sign we all ignore: working harder for less

Discover how small businesses are using AI today to cut costs, save time, and boost profit—with tools you can use right now.

Attract top talent ethically—even against big companies. Learn 5 proven hiring strategies from the Grow Business Podcast.

Finish Q4 strong with 5 strategies to boost growth and prep for 2026—straight from the Grow Business Podcast.

Finish Q4 strong with revenue tips, marketing tactics, and team strategies from Cory Mosley and Lon Graham on the Grow Business Podcast.

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into how entrepreneurs can embrace their value and maximize summer business opportunities. Drawing from real-world experience—including Cory’s journey from speaking for free to commanding high-value engagements—they break down what it takes to grow with intention.  As summer ramps up, it’s the perfect time for small business owners to: Launch limited-time offers that create urgency Use product bundling to increase average order value Refresh brand visuals and messaging to align with summer vibes Run geo-targeted ads to attract tourists and local shoppers Implement SMS campaigns for timely, direct engagement

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham unpack how Google’s evolving AI is revolutionizing how small businesses must approach digital marketing. With a shift toward natural language and conversational search, it’s no longer just about keywords—it’s about creating high-value, audience-focused content. Main Takeaways: Updating your Google Business Profile for local SEO Avoid common hiring traps: Charisma doesn’t always equal competence. Creating FAQ-rich content for AI discoverability Using schema markup and E-E-A-T principles to boost trust and visibility. Leveraging video with transcripts to increase engagement Encouraging customer reviews to build social proof 

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham explore what it really takes to hire sales professionals who fuel business growth. They challenge the idea that raw talent is enough, instead emphasizing the critical role of interpersonal skills and team compatibility. From common hiring mistakes—like choosing charisma over capability—to strategies like mock sales pitches and personality assessments, Cory and Lon outline a smarter, more structured hiring process. They also introduce the idea of a "try before you buy" model to see candidates in action before making long-term commitments. To wrap up, they encourage listeners to check out the Position for Growth course, a practical resource designed to tackle common sales hiring pitfalls and help businesses build stronger sales teams. Main Takeaways: Talent isn't enough: Look beyond resumes—strong interpersonal and collaboration skills are just as important.. Avoid common hiring traps: Charisma doesn’t always equal competence. Implement structure: Use tools like personality assessments and mock pitches to evaluate real potential. Try-before-you-buy approach: Let candidates prove themselves in real-world scenarios before making final hiring decisions. Invest in growth tools: Courses like Position for Growth can provide strategic support in building a high-performing sales team.

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham explore the common trap of over-investing in technology without a clear strategy. With humor and relatable personal stories—including a memorable mix-up involving hash browns and complicated scheduling systems—they illustrate how technology, when misaligned with business goals, can create more problems than it solves. The hosts challenge business owners to think critically about every tech decision, encouraging a focus on efficiency, customer experience, and return on investment. They introduce a practical decision-making filter to help entrepreneurs avoid shiny object syndrome and make smarter, more impactful technology choices. Main Takeaways: Tech Isn’t Always the Answer: Not every problem requires a high-tech solution—sometimes simpler is better. Avoid “Shiny Object Syndrome”: Just because a tool is new or popular doesn’t mean it’s right for your business. Use a 3-Point Filter. Focus on ROI and Efficiency: Choose tools that improve workflow and positively impact the bottom line. Intentional Implementation Matters: Growth-driving tech should align with business goals and be thoughtfully integrated.

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham explore the powerful role mindset plays in driving business growth. Discover how your own habits might be holding you back—and learn actionable strategies to break through these barriers. From overcomplicated approval processes to the fear of delegation, we unpack common leadership pitfalls and share insights to help you build a mindset focused on growth and productivity. Tune in and transform the way you tackle business challenges! Main Takeaways: Understand how being the bottleneck can stall your business growth. Learn five key ways you might be holding your team back. Discover strategies for effective delegation, including setting clear approval guidelines and creating decision-making zones. Leverage technology for training and documentation to empower your team. Shift your mindset from perfection to standards—reducing micromanagement and improving results.

In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into the art and strategy of launching new products or services. With a balance of humor, real-life stories, and expert insights, they explore how businesses can introduce offerings that truly connect with customers. The hosts emphasize starting with the customer's problem, involving the team without losing decisive leadership, and creating buzz that converts curiosity into sales. From internal excitement to external impact, this episode is a must-listen for business owners looking to launch smarter and grow stronger. Main Takeaways: Start with the Problem, Not the Product: Ensure your offering solves a real pain point for your audience. Test Before You Leap: Use surveys, soft launches, and customer feedback to validate your concept. Lead with Vision: Seek team input, but remember leadership means making the final call. Create Internal and External Momentum: Align your team and use teaser campaigns and social media to build anticipation. Reward Loyalty: Leverage email lists to offer early access or bonuses to existing customers. Use Social Proof: Testimonials and case studies build credibility and trust during a launch. Focus on Benefits Over Price: Lead with the transformation your product offers. Follow Through: A clear call to action and post-launch nurturing are key to long-term customer relationships.

In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into the art and strategy of launching new products or services. With a balance of humor, real-life stories, and expert insights, they explore how businesses can introduce offerings that truly connect with customers. The hosts emphasize starting with the customer's problem, involving the team without losing decisive leadership, and creating buzz that converts curiosity into sales. From internal excitement to external impact, this episode is a must-listen for business owners looking to launch smarter and grow stronger. Main Takeaways: Start with the Problem, Not the Product: Ensure your offering solves a real pain point for your audience. Test Before You Leap: Use surveys, soft launches, and customer feedback to validate your concept. Lead with Vision: Seek team input, but remember leadership means making the final call. Create Internal and External Momentum: Align your team and use teaser campaigns and social media to build anticipation. Reward Loyalty: Leverage email lists to offer early access or bonuses to existing customers. Use Social Proof: Testimonials and case studies build credibility and trust during a launch. Focus on Benefits Over Price: Lead with the transformation your product offers. Follow Through: A clear call to action and post-launch nurturing are key to long-term customer relationships.

In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the challenges of navigating a volatile economy with both strategy and humor—kicking off with a lighthearted story from a wrestling tournament before diving into the serious business of growth in uncertain times. The episode centers on helping business leaders thrive amidst economic turbulence, tariffs, and shifting consumer behavior. Cory emphasizes the importance of staying informed without becoming overwhelmed, urging listeners to adopt a mindset of preparation over panic.  The conversation explores Cory’s five principles of business growth—mindset, sales, marketing, operations, and people—and how each one must adapt in a price-sensitive and rapidly changing market. Main Takeaways: Value Over Price: Shift from discount-driven selling to value-based conversations that focus on outcomes and ROI. Know Your Clients: Engage top customers to understand their pain points and uncover new opportunities. Strengthen Cash Flow: Offer prepayment incentives to bolster working capital. Resilient Marketing: Communicate stability, test recession-proof offers, and speak directly to customer concerns. Flexible Operations: Build buffers into supply chains, cut inefficiencies, and monitor pricing closely. Invest in People: Use non-cash incentives to retain talent and maintain morale during uncertainty. The hosts introduce the idea of a Resilience Scorecard, encouraging businesses to assess their pricing flexibility, revenue sources, team adaptability, and contingency planning. It’s a proactive approach that isn’t just for crisis mode—but a blueprint for long-term growth and stability. Above all, Cory and Lon remind listeners to filter the noise, stay curious, and lead with clarity—because in uncertain times, clear communication and strong leadership are more powerful than ever.

In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the challenges of navigating a volatile economy with both strategy and humor—kicking off with a lighthearted story from a wrestling tournament before diving into the serious business of growth in uncertain times. The episode centers on helping business leaders thrive amidst economic turbulence, tariffs, and shifting consumer behavior. Cory emphasizes the importance of staying informed without becoming overwhelmed, urging listeners to adopt a mindset of preparation over panic.  The conversation explores Cory’s five principles of business growth—mindset, sales, marketing, operations, and people—and how each one must adapt in a price-sensitive and rapidly changing market. Main Takeaways: Value Over Price: Shift from discount-driven selling to value-based conversations that focus on outcomes and ROI. Know Your Clients: Engage top customers to understand their pain points and uncover new opportunities. Strengthen Cash Flow: Offer prepayment incentives to bolster working capital. Resilient Marketing: Communicate stability, test recession-proof offers, and speak directly to customer concerns. Flexible Operations: Build buffers into supply chains, cut inefficiencies, and monitor pricing closely. Invest in People: Use non-cash incentives to retain talent and maintain morale during uncertainty. The hosts introduce the idea of a Resilience Scorecard, encouraging businesses to assess their pricing flexibility, revenue sources, team adaptability, and contingency planning. It’s a proactive approach that isn’t just for crisis mode—but a blueprint for long-term growth and stability. Above all, Cory and Lon remind listeners to filter the noise, stay curious, and lead with clarity—because in uncertain times, clear communication and strong leadership are more powerful than ever.

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into the critical role of mindset in business success. They break down the five pillars of growth—mindset, sales, marketing, operations, and people—and emphasize how each contributes to long-term achievement. The conversation explores chronotypes and how understanding your natural productivity rhythms can improve efficiency. Rather than following generic advice, Cory and Lon encourage listeners to build personalized routines that align with their energy levels. They also discuss mental nutrition—the importance of filtering out negativity and replacing it with positive inputs that drive success. A key theme is future-self thinking—making decisions today as if you’ve already reached your goals. Additionally, the episode highlights the power of focus, explaining that dwelling on problems only creates more problems, while focusing on possibilities leads to solutions. They share insights on how negative influences can hinder team performance, citing research showing that a single toxic individual can reduce a group’s productivity by 40%. The takeaway? Surround yourself with growth-minded individuals and aim for progress over perfection—because striving for excellence is more valuable than chasing unattainable perfection. Main Takeaways: Mindset drives success— focus on growth, not limitations. Chronotypes matter— work with your natural rhythms for peak productivity. Mental nutrition is key— filter out negativity and control your inputs. Future-self thinking— act today as if you’ve already achieved your goals. Focus creates results— problems grow when you focus on them, so shift to possibilities. Negativity is contagious— a toxic person can decrease team performance by 40%. Progress over perfection— strive for excellence, not unrealistic standards

In this insightful episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham dive into the critical role of innovation in driving business success. They explore how outdated technology, shifting customer expectations, and stagnant growth signal the need for change—and why failing to evolve can leave businesses behind. The discussion covers real-world examples, including the decline of brands like Sears and Kmart, to highlight the dangers of ignoring innovation. The hosts break down the five pillars of business growth—mindset, sales, marketing, operations, and people—and how strategic innovation in these areas can propel companies forward. They also tackle the impact of technology on customer and employee experience, emphasizing how outdated systems, like dot matrix printers, create inefficiencies that hurt satisfaction and productivity. Employee engagement is another focal point, as they reveal how high turnover and low motivation often indicate deeper business issues. To help businesses navigate innovation effectively, they introduce the concept of an "innovation filter"—a checklist to evaluate new ideas and ensure they align with long-term goals. The episode wraps up with actionable insights on how to embrace innovation strategically, avoid chasing trends without purpose, and create a sustainable competitive advantage. Main Takeaways: Outdated technology and legacy systems can bottleneck customer and employee experience. Business growth depends on balancing internal innovation with competitive awareness. Employee engagement and retention are key indicators of business health. Chasing trends without strategy can waste resources—use an “innovation filter” instead. Smart innovation is intentional, solving real business challenges rather than just following fads.

In this insightful episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham tackle the challenges of cost-cutting while maintaining business growth and stability. They discuss the risks of slashing marketing budgets, laying off key employees, and delaying technology upgrades—all of which can have long-term negative impacts. The conversation also explores how a business’s physical appearance affects customer perception, using real-world examples like a run-down Wendy’s to highlight the importance of timely renovations. Cory and Lon share practical strategies for smart cost-cutting, such as eliminating unnecessary expenses, leveraging automation, renegotiating vendor contracts, optimizing space, and refining product offerings to focus on what drives profitability. They wrap up with actionable insights to help business owners make strategic spending decisions that support long-term success, even in uncertain economic conditions. Main Takeaways: Cutting marketing and sales budgets can stifle business growth—invest wisely instead. Laying off key employees can lead to a loss of expertise and operational inefficiencies. A neglected physical appearance can harm customer perception and revenue. Smart cost-cutting involves eliminating wasteful spending while investing in high-ROI strategies. Regular cost audits help businesses align expenses with growth goals.

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into the evolving landscape of marketing and customer engagement. They discuss how businesses can adapt to shifting consumer preferences, from tech-savvy younger audiences to the surprising effectiveness of traditional marketing methods like direct mail. Plus, they reflect on their journey to 100 episodes and share insights on refining your messaging to stand out in a competitive market. Key Takeaways: Why adaptability is key to connecting with modern consumers and staying ahead of trends. How generational differences impact communication preferences—and what that means for your marketing strategy. The unexpected power of direct mail and how it can cut through digital noise. The importance of a clear, compelling unique selling proposition (USP) to attract your ideal customer. How strong brand messaging ensures your business stands out and drives customer engagement.

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into one of the most overlooked yet critical aspects of sales—follow-up strategies. If you’re still relying on the tired “just checking in” approach, it’s time for an upgrade! From leveraging multiple communication channels like SMS and social media to using CRM automation and creative tactics (like a two-cent PayPal message), this episode is packed with practical advice to help you close more deals without sounding desperate. Key Takeaways: Why most follow-ups fail (and how to fix them) The power of timing and frequency in engagement How to structure follow-ups to nurture warm leads The role of CRM & automation in streamlining sales Creative outreach strategies that grab attention Mindset shifts to follow up with confidence (not fear)

Welcome to an electrifying episode of The Grow Business Podcast with Cory Mosley and Lon Graham! Today, they are diving deep into the power of branding and rebranding—why it’s essential, when to consider it, and how it can transform your business. From outdated brand identities to the risks of AI-driven content dilution, this episode is packed with insights, humor, and expert strategies to help your business stand out. Whether you’re looking to refresh your brand, realign with your audience, or break away from the competition, this discussion will equip you with the tools to enhance your digital presence and drive growth. Main Takeaways: Recognizing the right time to rebrand—when your business has evolved, your message is unclear, or you’re blending in with competitors. Maintaining a strong brand identity across all digital platforms to build trust and recognition. Balancing AI with authenticity—using technology while keeping your unique brand voice intact. Rebranding as a momentum builder—more than just a new logo, it’s a chance to refresh your business and attract ideal clients. Strategic rebranding for market expansion, improved positioning, and stronger customer loyalty. Adapting to industry trends—how modern branding strategies can keep your business competitive and relevant.

Join host Cory Mosley and co-host Lon Graham for a lively and insightful episode of the Grow Business Podcast. Packed with practical wisdom and plenty of laughs, this episode is a must-listen for business owners looking to overcome common growth challenges. Cory and Lon break down the essentials of keeping up with your evolving customers, crafting a standout value proposition, and avoiding the trap of outdated marketing tactics. Their candid conversation and sharp business insights will challenge you to rethink your approach to growth and help you sharpen your marketing strategy. Main Takeaways: Regularly review and update your Ideal Customer Profile (ICP) to reflect changes in customer needs and behavior. Develop a clear, differentiated value proposition that answers the critical question: “Why should customers choose you over the competition?” Identify and address marketing blind spots—such as outdated strategies or misaligned messaging—that can slow your growth. Go beyond basic demographics; consider psychographics and problem-solving when shaping your marketing approach. Avoid spreading your marketing efforts too thin across every platform. Focus on the channels that genuinely reach and resonate with your ideal audience.

In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham take listeners on a journey from personal music tastes to the critical decisions that shape a thriving business. While sharing candid anecdotes and leadership insights, they explore the challenges of managing team dynamics, recognizing when a “high performer” may actually be a liability, and the importance of making tough calls for long-term success. Through the lens of Cory’s five pillars of business growth—Mindset, Sales, Marketing, Operations, and People—this episode provides actionable strategies for fostering a strong, aligned team and scaling a business effectively. Main Takeaways: A single “high-performing” employee can negatively impact team morale and long-term success. Leadership requires tough decisions, including knowing when to let go of problematic team members. Feedback should be future-focused, guiding employees toward improvement rather than dwelling on past mistakes. Resistance to change and growth—whether in mindset, technology, or team structure—can hold a business back. Trusting your intuition as a leader is crucial when assessing an employee’s fit within the company. A well-rounded team, including both full-time employees and gig workers, must align with the company’s values and growth objectives.

Get ready for a lively, insight-packed episode of the Grow Business Podcast with hosts Cory Mosley and Lon Graham. From hilarious banter about Equalizer 3 to real talk on sales, AI, and digital strategy, this episode blends entertainment with powerful business insights. Discover why AI should enhance—not replace—personal connections, how to choose the right platforms for your business, and why short-form video and voice search are game-changers. Whether you’re a local pet store diving into TikTok or a service provider navigating SEO and customer reviews, this episode delivers real-world strategies to help you grow. Main Takeaways: AI & Personalization: Use AI as a tool, but keep human connection at the core of your business interactions. Smart Social Strategy: Master one platform before expanding—quality trumps quantity. Short-Form Video Power: Leverage reels, TikToks, and YouTube Shorts to boost engagement. Voice Search Optimization: Adapt your business for smart speakers and virtual assistants. Social Proof Matters: Customer reviews and online reputation can make or break trust. Interactive Content Wins: Polls, quizzes, and engagement tools help foster deeper customer connections.

Join Cory Mosley and the ever-popular co-host Lon Graham, for a lively and insightful episode of the Grow Business Podcast. This engaging conversation dives into the nuanced world of employee engagement, work-life balance, and the power of fostering a purpose-driven workplace. With a mix of humorous anecdotes, practical business advice, and thought-provoking insights, this episode offers a roadmap to elevate your organizational culture and unlock the potential of your team. From tackling digital faux pas to redefining workplace dynamics, Cory and Lon share actionable strategies for building a thriving, people-centered business. Packed with wisdom, laughter, and real-world examples, this episode promises to leave you inspired and equipped to create a more engaged and motivated workforce. Main Takeaways: Purpose-Driven Engagement: Aligning individual values with company missions boosts morale, loyalty, and productivity. Redefining Work-Life Balance: Balance isn't about equal parts; it's about being fully present in the moment, whether at work or home. Flexibility is Key: Embrace hybrid models, flexible schedules, and innovative benefits like wellness programs to support employee satisfaction. Data-Driven Decisions: Craft policies and strategies based on data, not emotions, to ensure operational success and employee well-being. Recognition and Belonging: Create a culture where team members feel valued through personalized rewards, transparent communication, and inclusive policies. Invest in Growth: Offer career development opportunities, training, and clear progression paths to retain talent and foster innovation. Why It Matters: This episode sheds light on how prioritizing people, purpose, and flexibility can transform your workplace into a hub of engagement and success. Whether you're a business leader, entrepreneur, or team manager, you'll walk away with actionable insights to redefine your approach to leadership and employee engagement.

Dive into the lively and insightful world of the Grow Business Podcast with your hosts Cory Mosley and Lon Graham. In this episode, they blend sports banter, business wisdom, and personal anecdotes, all with their signature humor. From comparing football team management to business operations to the value of strategic outsourcing, this episode covers it all. Key Takeaways: Football & Business Management: Strategic decisions in sports team management offer valuable parallels to business operations. Leveraging Relationships & Market Insights: Success in both sports and business depends on understanding dynamics and building relationships. Focusing on Strengths & Outsourcing: Know when to outsource non-core tasks to save time and resources, and boost efficiency with automation. Investing in Quality: A $10,000 bed versus a fleeting vacation—why long-term investments matter for your quality of life and business. Using Technology to Streamline Operations: Automate and outsource tasks like bookkeeping and customer service for more time to focus on growth. Evaluating & Starting Small with Outsourcing: Learn how to assess tasks for outsourcing, evaluate ROI, and choose the right tools and vendors.

In this engaging episode of the Grow Business Podcast, dynamic host Cory Mosley and sales expert Lon Graham invite listeners into their world, where casual banter meets impactful business insights. The episode kicks off with lighthearted humor as the duo riffs on audio levels and the reliability of their producer, Willie H. From there, they dive into strategies for growth, exploring the challenges of resolutions, goal setting, and staying focused in a world full of distractions. Cory and Lon emphasize the importance of starting the year with a sustainable mindset for success. They delve into the power of writing down goals, using quarterly planners, and leveraging technology like apps and AI to track progress and visualize results. While technology plays a key role, they caution against over-reliance, reminding listeners to maintain the human touch in their professional interactions. Through personal anecdotes and actionable advice, they strike a balance between using tools to enhance productivity and building genuine, long-term business relationships. This isn’t just talk—Cory and Lon deliver insights to help you transform your professional path in 2025 and beyond. Episode Highlights Resolutions with Staying Power: Learn how to adopt a sustainable approach to goal setting for year-round success. Leveraging Technology Wisely: Discover how customizing apps and AI tools can support your individual goals while addressing personal challenges, like ADHD. The Power of Relationships: Shift your focus from transactional interactions to building genuine, long-term business relationships. Augmenting Efficiency with AI: Strike a balance between using technology to boost productivity and maintaining the essential human touch in business. Identity-Based Goals: Embrace the concept of focusing on who you need to become to achieve your goals, rather than just chasing the goals themselves.

In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham kick off 2025 with an inspiring conversation that challenges traditional New Year’s resolutions. Blending humor, personal anecdotes, and actionable advice, Cory and Lon discuss the transformative power of stepping beyond resolutions and adopting systems for sustained growth. They explore how micro changes can lead to macro impacts, emphasizing the value of habits, realistic timelines, and adaptability in achieving success. As always, their dynamic banter and insights cover a range of topics—from celebrating podcast milestones to analyzing societal shifts—delivering a must-listen episode for entrepreneurs and go-getters looking to make 2025 their most impactful year yet. Key Takeaways: Systems Over Resolutions: Establishing habits and systems promotes sustainable growth, while resolutions often falter without structure. Micro Changes, Macro Impacts: Small, consistent actions compound into significant results over time. Anti-Resolution Approach: Focus on implementable, manageable steps rather than lofty goals. Realistic Timelines: Setting achievable expectations helps maintain momentum and avoid burnout. Adaptability: Growth requires navigating setbacks and embracing change as part of the journey. Content Creation Matters: Consistency and engagement are key to building a loyal audience and driving success.

In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham dive into the power of brand modernization as the ultimate business growth secret for 2025. Through a mix of personal anecdotes, humor, and insightful observations—touching on everything from haircuts to business strategies—Cory highlights why agility and innovation are critical for businesses to thrive. He argues that a modern, cohesive brand isn’t just a “nice-to-have”—it’s essential for credibility, competition, and cultural relevance. This engaging discussion brings to life how branding shapes business success and consumer perception, making it a must-listen for entrepreneurs ready to level up. Key Takeaways: Brand modernization is key: Staying relevant and competitive requires an updated, cohesive brand strategy. Brand recognition matters: A modern brand can increase recognition by up to 80%. First impressions are fast: Your brand—especially online—gets judged within 8 seconds, emphasizing the need for a strong digital presence. The cost of neglect: Outdated branding risks lost relevance, eroded trust, and missed growth opportunities. Growth depends on perception: How your brand is seen and engaged with directly influences business success.