In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham unpack how Google’s evolving AI is revolutionizing how small businesses must approach digital marketing. With a shift toward natural language and conversational search, it’s no longer just about keywords—it’s about creating high-value, audience-focused content. Main Takeaways: Updating your Google Business Profile for local SEO Avoid common hiring traps: Charisma doesn’t always equal competence. Creating FAQ-rich content for AI discoverability Using schema markup and E-E-A-T principles to boost trust and visibility. Leveraging video with transcripts to increase engagement Encouraging customer reviews to build social proof 

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham explore what it really takes to hire sales professionals who fuel business growth. They challenge the idea that raw talent is enough, instead emphasizing the critical role of interpersonal skills and team compatibility. From common hiring mistakes—like choosing charisma over capability—to strategies like mock sales pitches and personality assessments, Cory and Lon outline a smarter, more structured hiring process. They also introduce the idea of a "try before you buy" model to see candidates in action before making long-term commitments. To wrap up, they encourage listeners to check out the Position for Growth course, a practical resource designed to tackle common sales hiring pitfalls and help businesses build stronger sales teams. Main Takeaways: Talent isn't enough: Look beyond resumes—strong interpersonal and collaboration skills are just as important.. Avoid common hiring traps: Charisma doesn’t always equal competence. Implement structure: Use tools like personality assessments and mock pitches to evaluate real potential. Try-before-you-buy approach: Let candidates prove themselves in real-world scenarios before making final hiring decisions. Invest in growth tools: Courses like Position for Growth can provide strategic support in building a high-performing sales team.