In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into the art and strategy of launching new products or services. With a balance of humor, real-life stories, and expert insights, they explore how businesses can introduce offerings that truly connect with customers. The hosts emphasize starting with the customer's problem, involving the team without losing decisive leadership, and creating buzz that converts curiosity into sales. From internal excitement to external impact, this episode is a must-listen for business owners looking to launch smarter and grow stronger. Main Takeaways: Start with the Problem, Not the Product: Ensure your offering solves a real pain point for your audience. Test Before You Leap: Use surveys, soft launches, and customer feedback to validate your concept. Lead with Vision: Seek team input, but remember leadership means making the final call. Create Internal and External Momentum: Align your team and use teaser campaigns and social media to build anticipation. Reward Loyalty: Leverage email lists to offer early access or bonuses to existing customers. Use Social Proof: Testimonials and case studies build credibility and trust during a launch. Focus on Benefits Over Price: Lead with the transformation your product offers. Follow Through: A clear call to action and post-launch nurturing are key to long-term customer relationships.

In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the challenges of navigating a volatile economy with both strategy and humor—kicking off with a lighthearted story from a wrestling tournament before diving into the serious business of growth in uncertain times. The episode centers on helping business leaders thrive amidst economic turbulence, tariffs, and shifting consumer behavior. Cory emphasizes the importance of staying informed without becoming overwhelmed, urging listeners to adopt a mindset of preparation over panic.  The conversation explores Cory’s five principles of business growth—mindset, sales, marketing, operations, and people—and how each one must adapt in a price-sensitive and rapidly changing market. Main Takeaways: Value Over Price: Shift from discount-driven selling to value-based conversations that focus on outcomes and ROI. Know Your Clients: Engage top customers to understand their pain points and uncover new opportunities. Strengthen Cash Flow: Offer prepayment incentives to bolster working capital. Resilient Marketing: Communicate stability, test recession-proof offers, and speak directly to customer concerns. Flexible Operations: Build buffers into supply chains, cut inefficiencies, and monitor pricing closely. Invest in People: Use non-cash incentives to retain talent and maintain morale during uncertainty. The hosts introduce the idea of a Resilience Scorecard, encouraging businesses to assess their pricing flexibility, revenue sources, team adaptability, and contingency planning. It’s a proactive approach that isn’t just for crisis mode—but a blueprint for long-term growth and stability. Above all, Cory and Lon remind listeners to filter the noise, stay curious, and lead with clarity—because in uncertain times, clear communication and strong leadership are more powerful than ever.