Every Small Business Should Track For Success

Cory Mosley

In this episode of the Grow Business Podcast, Cory Mosley, along with Lon Graham, dive into the often overlooked but crucial world of operational metrics and how they can transform your business.


Learn about managing expectations, harnessing creativity, and mastering the art of multitasking through real-life stories from those on the front lines.


Whether it’s handling site pre-work with an eagle-eye for detail or debating the merits of Waffle House’s T-bone steaks, this episode offers unfiltered access to the highs and lows of entrepreneurship. Tune in for a dose of reality wrapped in laughter, occasional off-the-rails discussions, and invaluable business strategies.

Main Takeaways:

  • Prioritize customer satisfaction to minimize churn rates and understand why customers leave.
  • Track inventory turnover to manage resources effectively and avoid over- or under-stocking.
  • Analyze gross and net profit margins to ensure your business is producing and operating efficiently.
  • Customer Acquisition Costs (CAC) and Customer Lifetime Value (CLV) are essential for evaluating marketing strategies and understanding the long-term value of a customer.
  • Calculate your conversion rate to optimize sales strategies and improve customer engagement.
  • Role rehearsal and open dialogues can spark creativity and revitalize business operations and team dynamics.

Credits:

  • Hosted by: Cory Mosley, Business Growth Strategist
  • Co-Hosted by: Lon Graham, Voice of Reason 
  • Produced by: Willie H.

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